Imagine this: you’ve got a fantastic offer, and you’re eager to let the world know. But here’s the catch – you dread cold calling because one wrong move could spell disaster for your WhatsApp number. Sounds familiar? Well, let’s chat about a better way to connect with your customers without risking a dreaded WhatsApp block. Enter: the Manual Campaign feature in ChatBizSol’s WhatsApp CRM. It’s your golden ticket to reaching customers effectively, ethically, and without a hint of spam.
What Is a Manual Campaign?
The Manual Campaign feature is like your trusty sidekick, enabling ChatBizSol to create Manual Campaigns so that clients can send tailored updates to their customers about anything from upcoming sales to exciting new product launches. Whether it’s discount codes, service updates, or a simple
“Hello, we’ve got something special for you,”
Manual Campaigns make it happen – no cold calling required. Unlike traditional bulk messaging, Manual Campaigns give you the power to engage in a personalised and thoughtful way. Imagine sending messages that are not only relevant but also warmly received because your customers already know and trust you.
This feature is particularly handy for businesses that thrive on maintaining close relationships with their clientele. With Manual Campaigns, ChatBizSol can notify customers about time-sensitive deals, gather valuable feedback after a transaction, or even share sneak peeks of upcoming products—all while staying compliant with WhatsApp’s strict guidelines. It’s a versatile and efficient tool designed to keep your outreach genuine and impactful.
Why Is Manual Campaign the Better Choice?
Here’s the lowdown: Meta (the parent company of WhatsApp) takes spamming very seriously, and for good reason. By curbing spam, Meta ensures that WhatsApp remains a trusted platform where users feel safe engaging in conversations without being bombarded by unwanted messages. This fosters a healthier user experience, promotes genuine interactions, and helps businesses maintain credibility with their audiences. Their rules around bulk messaging are stricter than a bouncer at a VIP party. If you send messages to numbers that don’t know you, you risk being flagged as a spammer. And if enough people report you? Your WhatsApp number could get blocked faster than you can say “API guidelines.” Once your number is blocked, recovering it is often next to impossible, leaving you stranded without access to your contacts and conversations.
Now, let’s think about the alternative: Manual Campaigns. For instance, imagine a small boutique using Manual Campaigns to notify customers about an exclusive flash sale. Leads gathered through their WhatsApp widget already include consent, so the boutique can send personalised messages like,
“Hi Sarah, our flash sale starts today! Enjoy 20% off your favourite styles.”
This approach not only boosts engagement but also ensures the message feels genuine and tailored to each recipient.
By collecting leads through your website’s WhatsApp widget or a social media link, ChatBizSol ensures these contacts already know who you are. When someone clicks on your widget or link to reach out, they’re essentially raising their hand and saying, “Yes, I want to hear from you.” This built-in consent not only safeguards your WhatsApp number but also sets the stage for more meaningful, engaged conversations. Unlike cold outreach, you’re building on an established connection—and WhatsApp sees that.
Imagine it this way: instead of barging into someone’s party uninvited (and promptly getting kicked out), you’re politely knocking on the door of someone who’s already expecting you. It’s a win-win situation where your messages are welcomed, not flagged.
Another perk? Manual Campaigns allow clients to control the pace and tone of their outreach. There’s no frantic sending to hundreds of strangers at once. Instead, ChatBizSol ensures each message feels personal and relevant—not like generic spam that ends up ignored or reported. This thoughtful method not only keeps you on WhatsApp’s good side but also fosters trust and loyalty among your audience.
Leveraging Social Media Platforms
Your digital footprint on platforms like Facebook, Instagram, LinkedIn, and TikTok is a treasure trove for potential leads. By integrating your WhatsApp widget or link into your social media presence, you can seamlessly convert followers into warm prospects. Here’s how you can make the most of it:
- Facebook and Instagram: Add your WhatsApp link to your bio, stories, and posts. Create engaging content with clear calls-to-action (CTAs) such as “Click to Chat” or “Message us on WhatsApp for exclusive deals!” Leverage features like Facebook Ads and Instagram Reels to reach a wider audience and direct them to your WhatsApp.
- LinkedIn: For B2B-focused businesses, LinkedIn offers a professional setting to attract leads. Include your WhatsApp widget link in your profile’s contact section, articles, and posts. Share industry insights, case studies, or service updates with a CTA to start a WhatsApp conversation.
- TikTok: Short, creative videos on TikTok can go a long way. Use trends and hashtags to amplify your message. Include your WhatsApp link in your bio and direct viewers to contact you for more details or special offers.
By actively promoting your WhatsApp link across these platforms, you not only enhance your digital presence but also funnel interested users directly into your Manual Campaigns. With every click, you’re adding valuable, consent-driven leads to your CRM, ready for personalised outreach.
How Does Manual Campaign Work?
Collecting Leads the Right Way
Using the WhatsApp widget or link on your website and social media, you can collect names, mobile numbers, emails, and even custom information from interested prospects. This method ensures compliance with privacy laws like GDPR, as leads actively provide their information through a secure and transparent process. By obtaining explicit consent, you establish trust and avoid potential legal pitfalls, making your outreach both ethical and effective. These details are saved directly to your CRM, ensuring you’re always working with warm leads.
Understanding Warm and Cold Leads: An Overview
Warm leads are individuals who have already demonstrated interest in your product or service through prior engagement, such as interacting with your website, social media, or contacting your business directly. They are familiar with your brand, trust you more, and are significantly more likely to convert into customers. With built-in consent and higher levels of engagement, warm leads align perfectly with ethical outreach practices and Meta’s compliance guidelines, allowing businesses to nurture these prospects effectively through personalised communication.
In contrast, cold leads are those who have had no prior interaction or familiarity with your business. They often require significant effort to establish trust and interest, as they are less likely to respond positively to unsolicited outreach. Moreover, contacting cold leads without explicit consent risks violating Meta’s strict rules, which can result in spam reports or account penalties. While warm leads offer a streamlined and compliant path to conversion, cold leads demand a more cautious and effort-intensive approach to achieve similar results.
Building Your Audience
Clients submit their audience details to ChatBizSol in CSV file format, easily created in Google Sheets or Microsoft Excel. This file should include pertinent information such as names, mobile numbers, dates, purchase history, discount codes, and other details specific to your business needs.
ChatBizSol then creates your Manual Campaign, which you will see listed under “Your Audiences” in the CRM.
The interface is clean and intuitive. This simplicity makes managing your campaigns a breeze, even for those who might not be tech-savvy.
Crafting Personalised Messages
ChatBizSol takes care of creating and customising the campaigns with your standard message.
The opportunity for more individually personalised and targeted messages can also be achieved using any of the variables or shortcodes created when uploading the CSV file to ensure tailored communication.
For example, instead of a generic
“Hi there,”
your message might say,
“Hi [First Name], we’ve got a special offer just for you!”
It’s personal, professional, and highly effective. First Name in brackets is an example of a variable or shortcode, which is replaced with the actual names of those in your audience. For example, see image at the very top.
Staying Within Meta’s Guidelines
Unlike bulk messaging, ChatBizSol ensures messages are sent one at a time, staying compliant with Meta’s strict rules. Bulk messaging also requires explicit consent to avoid any violations. This targeted outreach remains ethical and effective.
Nurturing Leads
Manual Campaigns don’t just stop at initial outreach—they shine when it comes to nurturing leads and guiding them toward conversion. Here’s how you can maximise their potential:
Follow-Up Messaging
Once you’ve collected mobile numbers through your WhatsApp widget or link, use them to initiate thoughtful follow-ups. You ensure follow-ups are thoughtful and personalised. Send personalised WhatsApp messages (with explicit consent, of course) to acknowledge their interest or thank them for reaching out. For example:
- Example Message: “Hi [Name], thank you for contacting us! We’d love to share more about [Product/Service]. Let us know how we can help!”
For leads that express deeper interest, consider making a polite introductory call to discuss your offer in more detail. This personal touch can go a long way in building trust and credibility.
Conversion Strategy
The key to converting leads is providing additional value. Manual Campaigns make this easy by enabling you to offer tailored solutions that speak directly to your customers’ needs. Examples include:
- Personalised Consultations: Schedule one-on-one sessions to help leads better understand how your product or service fits into their lives or businesses.
- Exclusive Offers: Use Manual Campaigns to share special discounts or early-bird access to new products, making your leads feel valued and incentivising them to take action.
By nurturing your leads with thoughtful follow-ups and tailored value propositions, you’re not just making a sale—you’re building a relationship. This personalised approach ensures your outreach feels genuine, leaving a positive impression that keeps customers coming back.
When Should You Use Manual Campaigns?
The beauty of Manual Campaigns lies in their versatility. Here are just a few scenarios where they shine:
- Sending Notifications: Let customers know about a new product launch or service update.
- Requesting Feedback: Follow up after a purchase to ask for reviews and improve your offerings.
- Offering Discounts: Share exclusive coupon codes to drive repeat business.
- Building Relationships: Periodically touch base with exciting offers or updates.
- Conducting Surveys: Gather insights to refine your products or services.
Why You’ll Love Manual Campaigns
Manual Campaigns don’t just keep you on WhatsApp’s good side – they also transform how you connect with your audience, leaving a lasting impact. Imagine crafting messages that feel like a warm conversation rather than a sales pitch. In fact, businesses using personalised messaging strategies, like those supported by Manual Campaigns, have reported customer retention rates skyrocketing by up to 27%. Think of it: more returning customers, stronger brand loyalty, and a reputation for truly understanding your audience’s needs.
With Manual Campaigns, you’re not just sending updates—you’re creating moments of delight that customers look forward to. Every notification becomes an opportunity to strengthen your relationship, build trust, and make your customers feel valued. By focusing on personalised, targeted communication, you’ll turn routine outreach into memorable experiences that feel less like marketing and more like a friendly chat over a cup of tea.
Ready to Get Started?
Don’t let the fear of cold calling or WhatsApp bans hold you back. With ChatBizSol’s Manual Campaign feature, you’ll reach your customers in a way that’s compliant, effective, and delightfully personal. Want to learn more? Contact us today to start your journey to smarter customer engagement.
