Where attention spans are shorter than ever, video content has emerged as the ultimate communication tool. Whether you’re an individual looking to showcase your skills or a small business aiming to connect with customers and train your team, video content checks all the right boxes.
The Story of Sarah’s Café: A Video Success Tale
Meet Sarah. She runs a charming little café in the heart of London. She started small, relying on word-of-mouth to bring in customers. But as competition grew, she realised she needed a better way to reach people. Flyers were getting ignored, and social media posts with just text and images weren’t cutting it.

Then she tried video.
Sarah began posting short, engaging videos showcasing her baristas whipping up their signature lattes. She also shared behind-the-scenes snippets of her kitchen in action and customer testimonials. Almost overnight, her engagement skyrocketed.

Customers loved seeing the story behind their morning coffee, and new patrons flocked in, inspired by what they saw online.
Sarah’s story isn’t unique—businesses everywhere are experiencing the power of video. It captivates, connects, and converts like no other medium.
Why Video Works So Well
Sarah’s story is just one example of how video can transform a business. And it’s not just anecdotal; the numbers speak for themselves. Studies have shown that:
- Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text, according to widely cited marketing and communication studies from companies like Insivia, Wyzowl, and HubSpot, which analyse consumer behaviour and video effectiveness.
- Social media posts with video generate 1,200% more shares than text and image posts combined, according to marketing industry reports from firms such as Brightcove and Insivia, which analyse social media engagement trends and highlight the significant impact of video content on user interaction.
- 72% of customers say they’d rather learn about a product or service via video than any other form of content, according to reports from organisations like Wyzowl, HubSpot, and other digital marketing firms that analyse consumer behaviour and video effectiveness.
With stats like these, it’s clear that video isn’t just a passing trend—it’s the future of communication.
How SMEs Can Use Video to Their Advantage
Leveraging Video Across Multiple Platforms

Video content isn’t just limited to your website or social media accounts. With ChatBizSol’s WhatsApp CRM, you can easily share your latest videos directly with your audience via the WhatsApp widget.
This feature allows you to provide quick access to your most recent content, linking to platforms such as TikTok, YouTube, or Instagram. When customers click on these links, they are taken directly to the hosted video, increasing engagement and driving traffic to your online channels.
If you think video is just for influencers or big brands, think again. Small and medium-sized enterprises (SMEs) can leverage video in many creative and impactful ways:
1 Training Staff with Instructional Videos
Rather than relying on lengthy manuals that often go unread, businesses can create a series of short, engaging training videos to enhance learning and retention. Whether it’s customer service best practices, new software tutorials, or health and safety procedures, video makes learning faster and more enjoyable.

Example: A logistics company creates bite-sized instructional videos on proper package handling techniques, reducing errors and workplace injuries.
2 Explainer Videos for New Services
Launching a new product or service? A well-crafted explainer video can distil complex ideas into easy-to-digest visuals that resonate with your audience.
Example: A local accounting firm produces an animated video explaining their tax planning services, making the process less intimidating for potential clients.
3 Instilling Company Culture and Policies
Videos are a powerful way to convey company values, introduce new policies, or inspire employees. A heartfelt welcome video from the founder, owner, leader, CEO or a lighthearted clip explaining workplace policies can leave a lasting impression.
Example: A tech start-up creates a fun, engaging onboarding video to introduce new hires to their company culture and values.
4 Boosting Social Media Engagement

Platforms like Instagram, TikTok, YouTube, and LinkedIn thrive on video content. SMEs can showcase their products, share customer testimonials, and give sneak peeks behind the scenes to build a stronger brand connection.
Example: A boutique clothing shop posts weekly styling tip videos, drawing in fashion-savvy customers.
Overcoming Common Video Content Concerns
You might be thinking, “But video production sounds expensive and time-consuming!” The good news? It doesn’t have to be. With today’s smartphones and free editing tools, anyone can create high-quality videos without breaking the bank. But to add annotations, captions, polish and finishing touch, that is where ChatBizSol come in to give your video a professional edge with or without voice over.
Helpful Tip: Start small! Begin with short clips, testimonials, or even simple how-to videos. Consistency is key.
Final Thoughts: Video is Here to Stay
Not convinced yet? Just think about YouTube’s success—over 2.5 billion users visit the platform every month. People love video, and it’s time businesses took full advantage of this trend.
Whether you’re a solo entrepreneur or an SME, integrating video into your communication strategy can help you engage your audience, enhance training, and elevate your brand.
Ready to Get Started?
Ready to bring your business to life with video? At ChatBizSol, we specialise in creating professional, engaging content tailored to your unique needs. Get in touch today and let’s turn your vision into reality!